WWT chosen for The Times and The Sunday Times Christmas Appeal
The Wildfowl & Wetlands Trust (WWT) has been selected as a charity partner for The Times and The Sunday Times 2021 Christmas Appeal.
The Wildfowl & Wetlands Trust (WWT) has been selected as a charity partner for The Times and The Sunday Times 2021 Christmas Appeal.
The Appeal kicks off today (27 November) with a story in the Saturday edition of The Times about WWT Steart Marshes and the hidden power of its newly created saltmarsh. Articles will continue to appear every few days throughout December and in to January, sharing stories about many of the pioneering wetland conservation projects WWT delivers in the UK and globally.
During that time, The Times and The Sunday Times will invite readers to donate to WWT. Donations to the charity throughout the appeal will also be doubled up to a total of £115,000, thanks to generous matched gifts from our partners, Moto in the Community, and an anonymous WWT supporter.
WWT’s Chief Operating Officer, Kevin Peberdy, said: “We’re absolutely thrilled to have been chosen by The Times and The Sunday Times to be one of three charities to benefit from their Christmas Appeal – it not only gives us a fantastic chance to raise much-needed funds for wetlands and wetland wildlife, it will also raise the profile about the important work that we do.
“The Appeal comes at a critical time when the world needs wetlands more than ever to help combat some of today’s most pressing issues through their ability to store carbon, boost biodiversity, prevent flooding, clean water and improve people’s wellbeing.
“To bring you these stories, journalists from The Times and The Sunday Times have criss-crossed the UK, visiting WWT sites and projects across the country, and speaking to our international teams. They have got to know the people at the heart of our pioneering projects and will be bringing to life our work to protect wetlands for wildlife, people and the planet.
“I look forward to reading the stories, and would like to thank everyone who donates to the Appeal over the next couple of months”.
This page will link to the stories and interviews about WWT as they appear in The Times and The Sunday Times throughout December and January. Keep checking for updates on the latest articles.
