37
WWT Report and Financial Statements 2012/13
Unrestricted
2013
£’000
Restricted
2013
£’000
Total
2013
£’000
Total
2012
£’000
Learning programmes at centres
521
66
587
597
HQ learning unit (includes website development &
interpretation development)
359
-
359
312
Consultancy
168
-
168
369
Support costs (note 15)
272
-
272
256
1,320
66
1,386
1,534
11. Learning about wetlands
Learning about wetlands costs include the staff and other costs incurred when delivering formal and non-formal learning
programmes at WWT centres and beyond. Formal programmes refer to the teaching of school and college/university
groups. Non-formal programmes include centre-based events and interpretation material (including development and
maintenance). Consultancy was provided by WWT’s subsidiary company, WWT (Consulting) Ltd. Note 31 has further
details on WWT (Consulting) Ltd.
12. Visitor services & marketing
Visitor services & marketing costs relate to staffing the admissions areas at wetland centres, publicising the nine
wetland centres, special events and programmes and the charity in general.
13. Membership services
Membership costs relate to the production of the membership magazine, maintaining membership details and the
recruitment of new members, including face-to-face recruitment of members outside of WWT’s centres. Sponsorship
and advertising revenue covers some of the costs of production of the membership magazine.
2013
2012
£’000
£’000
Visitor services and marketing
828
785
Communications
378
455
Support costs (note 15)
209
162
1,415
1,402
2013
2012
£’000
£’000
Production of magazine and membership materials
728
719
Recruitment outside of WWT centres
282
279
Maintaining membership details
222
214
Marketing and recruitment at WWT centres
251
237
Support costs (note 15)
178
218
1,661
1,667
